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During the 2015 danish election, the grassroots organization Alternativet ran for Parliament. The odds were stacked against them. Time, sceptics and conservative thinking ensured that we had to think Alternatively. The casefilm showcases some of the initiatives that Alternativet and Saatchi & Saatchi did on the journey from being a ridiculed grassroots organization, to becoming the 6th largest political party in Denmark.