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Toshiba The Beauty of power
TOSHIBA launched their new R700 laptop which didn't have one, but 4 features that needed to be communicated.
This film illustrates all the key features of the new product in a chain reaction of events. It was later cut into four chapters, each turned into a TV spot for the four features.
The explosion happened realtime, live on a website, which was the culmination of a blogger initiative involving the ten biggest tech bloggers in Germany
Done at Grey Worldwide with M2 films Copenhagen.